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Tony Leone, Principal Owner

Tony is an award-winning art director and identity designer. Since founding his studio in 2004, he has collaborated with corporate and non-profit communications offices, strategy and innovation design firms, product marketing departments, publishers, and individual entrepreneurs.

Tony is a founding member of the team that created the internationally-recognized kids activity brand Unbored. Since 2010, the brand has grown to include a series of four books (Bloomsbury) and four toy kits (Mindware) with more in the works. A dedicated design educator, Tony has served as an instructor of brand identity systems and advanced typography at Massachusetts College of Art and Design since 2006.

A member of the Boston design community for nearly two decades, Tony has worked at the area’s top design firms, including IDEO, Digitas, and Crocker, Inc. His work has been featured in publications by design historian Stephen Heller, honored by the AIGA (American Institute of Graphic Arts), and has appeared in Print, Graphis, HOW and Communication Arts.

A 1995 graduate of Massachusetts College of Art and Design, Tony served as co-creative director for MassArt’s new brand identity in 2008. He resides in Dedham, Massachusetts, with his wife

Cara Ciardelli, Designer

Cara is a designer with a talent for systematic thinking as well as a love for print publication and user experience. Her work on Unbored Adventure has appeared in PRINT's 2016 Regional Design Annual and she was the designer on Developing Citizen Designers for AIGA Fellow, Elizabeth Resnick and the 2016 ArchitectureBoston Expo Campaign. 

Cara is a 2015 graduate of Massachusetts College of Art and Design, where she is also an adjunct typography instructor. She's a third generation designer, a Boston native, an avid traveler and a die-hard Patriots fan. She resides in Norwell with her husband and their two dogs, Rosie and Remy. 

Select Awards and Publications 

W3 Awards
2019, African American Design Nexus (Silver Medal)

Typewolf Site of the Day
2019, African American Design Nexus

PRINT Regional Design Annual
2016, Unbored Adventure
2013, Unbored
2009, MassArt Identity (with MothDesign)
2005, Charles Jones Stationery
2004, All American Theory Identity

Family Fun, Best Toys of the Year
2015, Unbored Disguises Activity Kit

Marcom Award
2014 Bronze, MMS Fall Marketing Campaign
2013 Platinium, MMS Fall Marketing Campaign

HOW International Annual
2012, Unbored

BoNE Show (Best of New England, AIGA)
2012, Unbored
2004, All American Theory Identity

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