Live Site: urop.mit.edu
The Undergraduate Research Opportunities Program at MIT (UROP) gives undergraduate students the opportunity to collaborate on and contribute to real research across MIT. This project was an opportunity for UROP to reimagine their site experience and make audience-specific feature updates to better reflect its mission, as well as to utilize the WordPress platform for an easier content management experience.
Working closely with the UROP team and a messaging team we conducted user focus groups and surveys to gain valuable insights. We developed an updated visual design direction and user experience for a more user friendly and “quirky MIT” tone for the site.
Targeting User Groups
We created vibrant announcement modules used to target specific user groups throughout the site that embraced the use of emojis to portray the "quirky MIT" personality.