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MIT ELx Campaign

Summer 2022

MIT students have the unique opportunity to collaborate on and contribute to real research via Experiential Learning Opportunities (ELO's) exclusively offered at MIT. ELx is the new platform for finding the perfect opportunity. Our goal for this project was to build an eye-catching campus-wide awareness campaign that would create "buzz"  and recognition of both the acronym and ELx’s benefits.

The campaign utilizes various formats including stickers, posters, digital boards, social media to portray the playful, edgy, and irreverent ELx personality. 

Using Format