MIT Flipping Failure
MIT Flipping Failure is a campus wide initiative dedicated to helping MIT Students cope with difficult situations and build resilience in the face of personal and academic challenges. The goal of the initiative is to redefine failure as a normal and valuable experience in the academic setting through student video stories.
We created a dynamic visual identity and a media-first website that utilizes creative filtering strategies for sorting student videos across strategies and common student challenges. The logo is a whimsical monogram featuring flipping Fs in a circular fashion, evoking a sense of sharing and giving back to the MIT community.
Client: MIT Teaching and Learning Lab
Project Type: Web design, visual identity system, logo design, marketing and promotional materials