ArchitectureBoston Conference and Trade Show
ArchitectureBoston Expo (ABX) is a three-day tradeshow and conference for the design and construction industry and is one of the most comprehensive building industry events in the Northeast. Produced by the Boston Society of Architects (BSA), and later Informa Events, ABX boasts a rich educational conference for architects and an expansive trade show floor featuring the latest in building technologies and products.
We collaborated with the ABX team to evolve the ABX brand experience over the course of a decade. The challenge was to re-invigorate the brand from year-to-year to reflect the values of the BSA as a membership focused institution and engage members of the design/build industry. With a focus on people, networks, and connections, we created and produced a comprehensive conference brand system including attendee catalogs and show collateral, advertising and social media campaigns, and show floor signage.
Below are a few samples of our favorite ABX campaigns.
ABX2016: One Industry. Many Partners.
ABX2018: Build your experience. Design the future.
