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Tony Leone, Principal Owner

Tony Leone’s work is driven by a straightforward philosophy: Design like you mean it. An award-winning identity designer, Tony brings his dedication to every project from logos to websites and packaging to publications. Clients appreciate his easygoing versatility as a brand advisor, design editor, art director, and visual consultant—and his hands-on involvement that guarantees the highest level of craftsmanship. 

Tony has collaborated with industrial design firms, product marketing departments, book publishers, and corporate and non-profit communications offices, but his first love remains quirky, off-beat projects—most recently, the best-selling Unbored: The Essential Field Guide to Serious Fun (Bloomsbury). In the late 1990s he was design director of the zine/journal Hermenaut, celebrated by both outsider intellectuals and the underground music crowd alike. 

A member of the Boston design community for nearly two decades, Tony has worked at the area’s top design firms, including IDEO, Digitas, and Crocker, Inc. His work has been featured in publications by design historian Stephen Heller, honored by the AIGA (American Institute of Graphic Arts), and has appeared in PRINT, Graphis, HOW and Communication Arts. 

A 1995 graduate of Massachusetts College of Art and Design, Tony co-designed MassArt’s new brand identity in 2008. He frequently returns to his alma mater to serve as adjunct design instructor and visiting critic. He resides in Newton, Massachusetts, with his wife and two children, who share his love of home-cooked food and unlimited Legos.

Select Awards and Publications 

W3 Awards
2019, African American Design Nexus (Silver Medal)

Typewolf Site of the Day
2019, African American Design Nexus

PRINT Regional Design Annual
2016, Unbored Adventure
2013, Unbored
2009, MassArt Identity (with MothDesign)
2005, Charles Jones Stationery
2004, All American Theory Identity

Family Fun, Best Toys of the Year
2015, Unbored Disguises Activity Kit

Marcom Award
2014 Bronze, MMS Fall Marketing Campaign
2013 Platinium, MMS Fall Marketing Campaign

HOW International Annual
2012, Unbored

BoNE Show (Best of New England, AIGA)
2012, Unbored
2004, All American Theory Identity

Cara Ciardelli, Designer

Cara is a designer with a talent for systematic thinking as well as a love for print publication and user experience. Her work on Unbored Adventure has appeared in PRINT's 2016 Regional Design Annual and she was the designer on Developing Citizen Designers for AIGA Fellow, Elizabeth Resnick and the 2016 ArchitectureBoston Expo Campaign. 

Cara is a 2015 graduate of Massachusetts College of Art and Design, where she is also an adjunct typography instructor. She's a third generation designer, a Boston native, an avid traveler and a die-hard Patriots fan. She resides in Braintree with her husband and their two dogs, Rosie and Remy. 


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